Raster Logo VS Vector Logo (Which Is Better For Logo)

Having your business’ logo custom-designed is an important part of building your business’ brand identity. There are many details involved in logo design, and using the wrong file type or resolution can make your logo unusable and blurry.

Logo design is best done in vector format, however, you will almost certainly require a rasterized logo for web optimization and digital compatibility. If you want your business to prosper and grow, you must also ensure the logo design represents your brand’s main goal and targets, which is what helps to attract a lot of customers.

You may confuse about which logo is better between raster and vector? Or you may seek a logo vectorization service of your logo if you have already one. Here we will discuss all raster to vector conversion services and which format is better for your logo?

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What Is The Raster Logo?

A raster graphics consists of thousands of tiny squares called pixels and is often referred to as a ‘bitmap’ image. Each pixel of a raster image can be seen individually when zoomed in closely. The size of a raster file is determined by the resolution of the file, which is known as DPI (dots per inch) or PPI (points per inch). It is easier to edit raster images in programs such as Photoshop and GIMP and to compress them for storage and web optimization.

What Is The Vector logo?

A vector graphic is made up of extremely thin curves and lines called paths. The paths in a vector graph are created by connecting specific node locations along the x and y axes. The paths and lines in all vector graphics are represented as wireframes, which contain information regarding the node locations, node positions, length, and curves for each path/line.

Unlike raster images, vector logos follow a very formulaic, systematic approach to converting a logo, which allows them to be resized, enlarged, or reduced repeatedly without losing resolution (as opposed to raster images, which we will look at later).

Importance Of Vector Logos

Starting a business requires you to think about your logo from the very beginning. This is the first impression your business makes.

Let’s discuss why converting the logo to vector is important. Vector logos are a good choice for three main reasons.

convert raster image to vector

The scalability of vector logos is infinite

The main advantage of vector logos over raster designs is their infinite scalability; vector logos can be expanded indefinitely to fit large print formats or scaled down to fit smaller formats. You can convert the logo to a vector format that can be used on business cards and large posters or billboards.

A vector logo is made up of algorithmic formulas, so it can be scaled up and down without losing resolution. It is possible to zoom in or scale the original vector logo to outrageous dimensions and still maintain sharp edges.

Vector logos are easily editable

The vector logo is not only scalable but also editable. The color of your logo or the arrangement of its components may need to be changed. Adobe Illustrator, for instance, provides a Color menu that allows you to easily change the hue of your logo, as well as the Selection Tool that lets you move the components around. When working for clients or in a deadline-driven environment, this ability to make corrections or alter the logo immediately is especially crucial.

logo vectorization

The export options for vectorizing logos are numerous

You may effortlessly export a single vector logo to any vector or raster file as needed while working in vector-based apps like Illustrator. By pressing Shift + Command + S, you can open the Save As menu in Illustrator, from where you can save your document to various vector formats (AI, EPS, PDF, and SVG). If you need to deliver your final version of the logo or send out a brand package to a client, you should use one of these formats.

vectorization services

You should export your logo or other design elements as raster files if you want to send them as a draft. It is likely that many clients will not be able to open native vector files because they do not have access to vector-based software.

raster to vector conversion services

By clicking File > Export > Export As, you can bring up raster export options. You have three options in the Format dropdown: PNG, JPG, and TIFF. Most of the quality is preserved when transported over these three formats since they are universally accessible.

Difference Between Raster logo and Vector Logo

The table below compares raster and vector images, including differences, advantages, and disadvantages.



Dimensions and resolution are limited.

It is infinitely scalable

An image consists of pixels arranged to make up a picture

Consists of mathematical formulas that dictate paths

The ability to blend colors in rich, complex ways.

Blending colors without rasterizing is difficult

There are several types of files in raster programs, including .jpg, .gif, .png, .tif, .bmp, .psd, plus .eps and .pdf.

There are three types of files: .ai, .cdr, .svg; plus .eps and .pdf when generated by vector programs.

The files are large (but they can be compressed)

File sizes are small

The perfect canvas for “painting”.

The perfect paper for “drawing”

Photoshop and GIMP are raster software programs

Software used to create vector graphics include Illustrator, CorelDraw, and InkScape

Editing skills that are detailed

Paths aren’t as detailed, but they’re precise

Raster Logo Vs Vector Logo - Which is Better for Logo Design and Why?

The logo should always be converted from raster to vector image. no matter what. The ability to edit vector images is much more flexible. Vector images can be resized and rescaled easily. Resizing and scaling are significant factors. The logo you provide will not only exist in digital form but will also be reproduced on merchandise or banners. Vectors are easy to reproduce in a printed format, so they give you more options to choose from when creating the logo design.

As an example, take a look at this close-up of the vector logo. There are clearly defined points and lines in the logo. It is possible to scale and size these points and lines as you wish without compromising the quality or sharpness of the design.

Vector conversion services 1

It’s not a good idea to work with raster images when you’re creating or editing a logo, especially if it’s text-based. In some cases, when the logo is image-based rather than text-based, you can go with the raster format without any significant drop in quality, but generally, logos are saved as vector files. It is possible to save logs as raster images to use for digital projects later on.

The following image shows a close-up of the raster image of the logo. It is obvious from this image that the logo has pixilated edges. It appears as if the lines are curved because the edges have grey shades. This is great as long as the logo remains small, but as you scale it up and make it larger, the pixelation becomes quite noticeable, and the tiny squares are difficult to ignore. As a result, raster pictures aren’t employed for logo design; they just don’t form professional logos and, when reproduced on merchandise or printed media, they seem weird.

Convert a raster logo 1

In Conclusion

Both vector and raster are great for different purposes. The main difference is that you can scale the vector graphics to any size and it will print with clean edges.

You should hire a graphic designer or vectorization service if you need vector logos for your company.

We convert raster logos into vectors. On-Time Delivery, Flexible Payments, 100% Secure File Transfer, Bulk Order Processing, 100% Quality Assurance. We recommend our service if you prefer quality service. Schedule an appointment.

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